It’s Clean Ltd pledges £2500 to charity to mark 25 years in business

When I hit 60, I didn't want a party. I wanted to do something that would actually matter. So instead of celebrating at home, I flew to Ghana and spent a week volunteering with a charity called Village by Village getting my hands dirty, sitting in open-air classrooms, and meeting some of the warmest, most resilient people I have ever encountered anywhere in the world. This is what I found there, and why I think you should know about it. The Charity Village by Village was founded by an old school friend of mine and has, over the years, evolved into something beautifully self-sustaining: it is now predominantly run by Ghanaians in Ghana. That is not an accident, it is central to the charity's entire philosophy. The approach is simple and powerful. Before a single brick is laid, the charity asks the village what they need, and what they can contribute. There is no imposition, no outside organisation deciding what is best for communities they don't understand. The result is genuine local ownership, stronger outcomes, and projects that endure long after the volunteers have gone home. The work focuses on two areas: education and healthcare. In the remote villages of Ghana that the government's budget cannot reach, Village by Village builds schools and medical centres from the ground up and then keeps them supported. What a Volunteer Week Actually Looks Like I'll be honest: I wasn't sure what to expect. What I got was a genuinely physical, genuinely meaningful week that I will never forget. Most mornings began on a building site, mixing cement alongside professional local builders, plastering walls, shifting materials. I wore a bright pink polo shirt bearing the logo of my company, It's Clean, which helped fund the trip, and I got absolutely filthy in it. There is something grounding about hard physical labour in service of something real. There were also two young men — just finished their A-levels — who were wrapping up three months of volunteering. In that time they had helped build playgrounds and medical facilities with their own hands. Their energy, their commitment, and what they had achieved at their age was genuinely extraordinary.