Is Blogging a Load of Faff? A Local Business's Take

13 August 2025

Running a small or medium-sized business can be tough, especially in today’s world. Every minute and every penny counts. So, when someone suggests blogging, your first thought might be, "Is that really worth the effort?" As a local contract cleaning company that's been serving Yorkshire for over 25 years, we asked ourselves the very same question.


But here’s the thing. The answer, for us, is a definite yes. We see blogging as a way to build our authority online and have proper, honest conversations with our community. Here’s how.


Blogging as community


As a commercial cleaning company, our business is about building genuine connections and trust with our customers. Our team lives and works in the local area, and we're proud to support other local businesses. With our blog, we see a way to show that we are a human team and not just a faceless corporation.


Our blog is a place where we can share our expertise and offer straightforward, useful advice. Whether it's about the benefits of a clean workspace or the importance of choosing a trustworthy office cleaning service, we want to help. We’ve built lifelong relationships with people in Harrogate, Wetherby, Knaresborough and Ripon and across our entire 50-mile radius.


Why 50 miles? Because having a defined and manageable local area to cover helps us deliver service excellence every time.


Bringing people to our door


You might well have found us because you typed something like “local cleaners near me” into Google or a similar search engine. Staying on top of this algorithm is crucial for us, and it’s our blog posts that show how genuine we really are. Every article we write, whether it's about good cleaning practices or a behind-the-scenes look at our team, helps bring people to our website.


Once you’re here, you can find out about the different cleaning services we offer. And on top of understanding our services, it's a chance for us to show our customers exactly what makes us different: a local business with over 25 years of experience, who stand by our work as a trusted part of your community.


Ultimately our blog is a way to engage with both our existing and potential customers, and our fellow business owners. It’s a chance to build trust and show the real people behind our trusted brand name.


So, is blogging a load of faff? For us at least, it's an honest and effective way of reaching out to our community.


If you're a business in our area looking for a cleaning partner you can trust, take a look around the rest of our website to find out more. You can even  request a free commercial cleaning survey for your business. 


We'd love to hear your experience of blogging as a small business.


  • Does your business benefit from regular blogging?
  • Have you tried blogging it but dropped it?
  • Do you want to blog but don’t know where to start
  • Or is all just a load of old blog?


Let us know your thoughts on the topic!


by david 1 March 2026
When I hit 60, I didn't want a party. I wanted to do something that would actually matter. So instead of celebrating at home, I flew to Ghana and spent a week volunteering with a charity called Village by Village getting my hands dirty, sitting in open-air classrooms, and meeting some of the warmest, most resilient people I have ever encountered anywhere in the world. This is what I found there, and why I think you should know about it. The Charity Village by Village was founded by an old school friend of mine and has, over the years, evolved into something beautifully self-sustaining: it is now predominantly run by Ghanaians in Ghana. That is not an accident, it is central to the charity's entire philosophy. The approach is simple and powerful. Before a single brick is laid, the charity asks the village what they need, and what they can contribute. There is no imposition, no outside organisation deciding what is best for communities they don't understand. The result is genuine local ownership, stronger outcomes, and projects that endure long after the volunteers have gone home. The work focuses on two areas: education and healthcare. In the remote villages of Ghana that the government's budget cannot reach, Village by Village builds schools and medical centres from the ground up and then keeps them supported. What a Volunteer Week Actually Looks Like I'll be honest: I wasn't sure what to expect. What I got was a genuinely physical, genuinely meaningful week that I will never forget. Most mornings began on a building site, mixing cement alongside professional local builders, plastering walls, shifting materials. I wore a bright pink polo shirt bearing the logo of my company, It's Clean, which helped fund the trip, and I got absolutely filthy in it. There is something grounding about hard physical labour in service of something real. There were also two young men — just finished their A-levels — who were wrapping up three months of volunteering. In that time they had helped build playgrounds and medical facilities with their own hands. Their energy, their commitment, and what they had achieved at their age was genuinely extraordinary.
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