Is Blogging a Load of Faff? A Local Business's Take

13 August 2025

Running a small or medium-sized business can be tough, especially in today’s world. Every minute and every penny counts. So, when someone suggests blogging, your first thought might be, "Is that really worth the effort?" As a local contract cleaning company that's been serving Yorkshire for over 25 years, we asked ourselves the very same question.


But here’s the thing. The answer, for us, is a definite yes. We see blogging as a way to build our authority online and have proper, honest conversations with our community. Here’s how.


Blogging as community


As a commercial cleaning company, our business is about building genuine connections and trust with our customers. Our team lives and works in the local area, and we're proud to support other local businesses. With our blog, we see a way to show that we are a human team and not just a faceless corporation.


Our blog is a place where we can share our expertise and offer straightforward, useful advice. Whether it's about the benefits of a clean workspace or the importance of choosing a trustworthy office cleaning service, we want to help. We’ve built lifelong relationships with people in Harrogate, Wetherby, Knaresborough and Ripon and across our entire 50-mile radius.


Why 50 miles? Because having a defined and manageable local area to cover helps us deliver service excellence every time.


Bringing people to our door


You might well have found us because you typed something like “local cleaners near me” into Google or a similar search engine. Staying on top of this algorithm is crucial for us, and it’s our blog posts that show how genuine we really are. Every article we write, whether it's about good cleaning practices or a behind-the-scenes look at our team, helps bring people to our website.


Once you’re here, you can find out about the different cleaning services we offer. And on top of understanding our services, it's a chance for us to show our customers exactly what makes us different: a local business with over 25 years of experience, who stand by our work as a trusted part of your community.


Ultimately our blog is a way to engage with both our existing and potential customers, and our fellow business owners. It’s a chance to build trust and show the real people behind our trusted brand name.


So, is blogging a load of faff? For us at least, it's an honest and effective way of reaching out to our community.


If you're a business in our area looking for a cleaning partner you can trust, take a look around the rest of our website to find out more. You can even  request a free commercial cleaning survey for your business. 


We'd love to hear your experience of blogging as a small business.


  • Does your business benefit from regular blogging?
  • Have you tried blogging it but dropped it?
  • Do you want to blog but don’t know where to start
  • Or is all just a load of old blog?


Let us know your thoughts on the topic!

It's Clean Ltd Recognised by Reed in Partnership

by david • 6 November 2025
We’re proud to be nominated by Reed in Partnership in the Best Newcomer category for our work helping people into sustainable employment. At It’s Clean, we believe everyone deserves the opportunity to thrive — and supporting people into meaningful, lasting roles is a core part of who we are. We’re looking forward to joining Reed in Partnership’s Employer Recognition Event to celebrate the incredible employers and individuals making a real difference in employability and skills. 

It's Clean Ltd Joins Forces with Orian Solutions Group

by david • 29 October 2025
It’s Clean Ltd, has joined the Carlisle-based Orian Solutions Group, marking a major step in its continued growth and diversification. It’s Clean has been operating across North and West Yorkshire for 26 years and has clients in a wide range of sectors including offices, schools, GPs, care homes, manufacturing, hospitality and events. Based in Carlisle, Orian Solutions is jointly owned by Westmorland & Furness Council and Cumberland Council and provides contract cleaning and food services, predominantly to clients in the public sector. Orian has recently secured major multi-year contracts in the police and fire sectors, while It’s Clean continues to grow through new partnerships in the charity and insurance sectors. David Whan, Managing Director of It’s Clean Ltd, said the move would bring together Orian’s strong governance, service quality, and commitment to social value and It’s Clean’s commercial experience, enhancing the Group’s ability to deliver flexible, high-quality facilities services across both public and private sectors across the North of England. He said: “Orian’s wealth of experience in the public sector and standards of governance mean It’s Clean can now compete in new sectors. “When I met their new CEO, John Donnison, it didn’t take long to see the fantastic synergies between our businesses, and we reached an agreement to join the Orian Group within days.” Mr Whan said the move to join forces would bring additional benefits to long-standing employees of It’s Clean who would now benefit from Orian’s Pluxee discount card giving discounts across a variety of retailers, services and everyday spending. The deal was completed on September 1, with Orian Group acquiring the shares in It’s Clean Ltd, bringing together two trusted northern service providers with shared values of quality, reliability and community focus. John Donnison, CEO of Orian Solutions, commented: “It’s Clean Ltd has a terrific heritage and brand in the Yorkshire commercial cleaning market and brings a new dynamic to the Orian Group. We’re only six weeks in and already seeing huge mutual benefits. “By combining our strengths, we are well-positioned to become the commercial cleaning and contract catering provider of choice for businesses and organisations across the North of England, serving a broad customer base, supporting schools, councils, emergency services, charities and commercial clients across the North of England.”  The It’s Clean office, branding and customer contact will remain the same, and David and his team will continue to lead the business, ensuring continuity as they build forward within the Orian Group.
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