Is Blogging a Load of Faff? A Local Business's Take
Running a small or medium-sized business can be tough, especially in today’s world. Every minute and every penny counts. So, when someone suggests blogging, your first thought might be, "Is that really worth the effort?" As a local contract cleaning company that's been serving Yorkshire for over 25 years, we asked ourselves the very same question.
But here’s the thing. The answer, for us, is a definite yes. We see blogging as a way to build our authority online and have proper, honest conversations with our community. Here’s how.
Blogging as community
As a commercial cleaning company, our business is about building genuine connections and trust with our customers. Our team lives and works in the local area, and we're proud to support other local businesses. With our blog, we see a way to show that we are a human team and not just a faceless corporation.
Our blog is a place where we can share our expertise and offer straightforward, useful advice. Whether it's about the benefits of a clean workspace or the importance of choosing a trustworthy office cleaning service, we want to help. We’ve built lifelong relationships with people in Harrogate, Wetherby, Knaresborough and Ripon and across our entire 50-mile radius.
Why 50 miles? Because having a defined and manageable local area to cover helps us deliver service excellence every time.
Bringing people to our door
You might well have found us because you typed something like “local cleaners near me” into Google or a similar search engine. Staying on top of this algorithm is crucial for us, and it’s our blog posts that show how genuine we really are. Every article we write, whether it's about good cleaning practices or a behind-the-scenes look at our team, helps bring people to our website.
Once you’re here, you can find out about the different cleaning services we offer. And on top of understanding our services, it's a chance for us to show our customers exactly what makes us different: a local business with over 25 years of experience, who stand by our work as a trusted part of your community.
Ultimately our blog is a way to engage with both our existing and potential customers, and our fellow business owners. It’s a chance to build trust and show the real people behind our trusted brand name.
So, is blogging a load of faff? For us at least, it's an honest and effective way of reaching out to our community.
If you're a business in our area looking for a cleaning partner you can trust, take a look around the rest of our website to find out more. You can even request a free commercial cleaning survey for your business.
We'd love to hear your experience of blogging as a small business.
- Does your business benefit from regular blogging?
- Have you tried blogging it but dropped it?
- Do you want to blog but don’t know where to start
- Or is all just a load of old blog?
Let us know your thoughts on the topic!
